The studio

Two people whoship fast.

Who builds it

The two behind Parallel.

Jonah Binder

Jonah Binder

Co-Founder, Content & Systems
Caleb Russell

Caleb Russell

Co-Founder, Design & Strategy
01What we do

A two-person studio in Camas, Washington.

  • Websites, and the systems that feed them
  • For service businesses across Vancouver, Portland, and beyond
  • No account managers, no subcontractors. You talk to the people doing the work.
02How it works

One team builds the site, then runs everything that feeds it.

  • Web: fast, mobile-first, conversion-focused, and fully yours
  • Ads: Meta spend turned into booked appointments
  • Voice: AI agents that answer every call
  • CRM: automation that nurtures every lead
  • Email: content that keeps customers coming back
03Who it's for

Plumbers, detailers, contractors, salons, and coaches.

  • Anyone still being sold a $300 template that never converts
  • Or a $30,000 agency build that takes six months
  • We ship in days, not months, and hand over the keys
How we think

Four rules we don't break.

01

Speed is a feature

A site that ships in seven days starts earning in seven days. Long timelines are usually a scheduling problem, not a craft one.

02

You own everything

The code, the domain, the content, the accounts. No proprietary builder holding your site hostage, no monthly fee to keep it online.

03

One team, one bill

The people who built the site run the ads and wire up the CRM. Nothing gets lost in a handoff.

04

Design that argues

Every section has to make a case. If it isn't answering a question a buyer actually has, it's decoration, and it comes out.

parallel studios

Est. 2026 · Camas, Washington

Let's build the one
that closes.

Thirty minutes, no pitch deck. We'll tell you what we'd do and what it costs, even if that turns out to be nothing.